Ulzzang is a face-first aesthetic, and the clothes are deliberately doing less than in almost any other style.
Soft makeup, clean skin, gentle colour near the face, and then an outfit that is calm enough not to interrupt any of it. Oversized knits, simple shapes, muted tones. The moment something loud goes on, the balance breaks and it stops reading as ulzzang at all, because the whole point is that the face is the subject.
If you have been playing the maximalist wardrobes on the site, this is the sharpest contrast available. Almost everything you would normally add has to stay off.
More games like this
Developer
Ulzzang Princesses is made in house, and this is its home. It is not licensed from anyone else.
Frequently asked questions
What does ulzzang mean?
A Korean term for a look centred on soft, natural-seeming makeup and understated clothing.
Does it need a download?
No, it runs in the browser.