Four times what the scenario games around it manage.
The reason is that a mermaid has to be designed rather than dressed. The tail shape is a body decision, not a clothing one, so it changes everything after it, and the hair colour on a mermaid is doing the work that an entire outfit does elsewhere. There is no party, no boy and no contest. You are building a character, and people stay for a full minute doing it.
An Azaleasdolls game, like Dessert Girl, and both sit in the top thirty on this site for hold time out of more than eleven hundred games, for the same reason: open wardrobes hold attention far better than scenarios do.
More games like this
Orientation
Built for a landscape screen. On a phone, turn the device sideways.
Frequently asked questions
What can I change?
Hair and hair colour, tail shape and colour, shell tops and accessories such as starfish clips. The tail is the decision that shapes the rest.
Why does it take longer than other games here?
There is no brief to satisfy. You stop when the character looks right, which for most people is around a minute.